Wanted: More top creative talent

Lafayette, Jon
August 1990
Advertising Age;8/20/1990, Vol. 61 Issue 34, p37
Trade Publication
Focuses on the search of advertising agency Backer Spielvogel Bates to hire a new creative director for its U.S. operations, in 1990. Agencies which eventually hired their own creative directors ahead of Backer; Comment from Backer chairman Carl Spielvogel, on characteristics of a successful creative director; Reasons some agencies have stopped developing creative leaders.


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