TITLE

Hilton returns with image effort

AUTHOR(S)
Johnson, Bradley
PUB. DATE
August 1990
SOURCE
Advertising Age;8/20/1990, Vol. 61 Issue 34, p16
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the cable and spot television and print campaigns launched by Hilton Hotels Corp. that showcases the renovation and expansion programs of the Hilton hotel chain. Valuation of the campaigns; Campaign theme; Advertising agency which handles the account.
ACCESSION #
10481535

 

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