Riney staffs up

Cuneo, Alice Z.
August 1990
Advertising Age;8/20/1990, Vol. 61 Issue 34, p4
Trade Publication
Focuses on preparations made by advertising agency Hal Riney & Partners Inc. as of August 1990, for the launch of the Saturn unit of General Motors Corp. in the U.S. Promotion of Carol Lee Kelliher to senior vice president-director of creative services; Estimated value of the Saturn account; Estimated number of new employees since January 1990.


Related Articles

  • Saturn Seeks Ideas. Irwin, Tanya; Norton, Justin // Adweek Southeast Edition;11/19/2001, Vol. 22 Issue 47, p6 

    Reports that General Motors' Saturn unit has invited advertising agencies to present ideas to launch its campaign for the 2002 ION automobile. Relationship between Saturn and Hal Riney & Partners, the former advertising agency of the unit; Advertising agencies being considered by Saturn to...

  • Hal Riney, adman as partner. Lippe, Dan // Automotive News;9/15/2008 How General Motors Change, Vol. 83 Issue 6325A, p174 

    The article presents information on the advertising campaign of General Motors Corp. (GM) created by advertising agency Hal Riney & Partners Inc. The campaign titled "A Different Kind of Company. A Different Kind of Car" became a classic for GM and crafted the brand's image. Saturn's earliest...

  • Motown is no town for agencies. Serafin, Raymond; Rickard, Leah // Advertising Age;11/1/1993, Vol. 64 Issue 46, p12 

    The article reports on the poor performance of advertising agencies in Detroit, Michigan despite the recovery of the automobile industry from the recession. The downward spiral may all have begun in 1988 when General Motors Corp.'s Saturn Corp. picked Hal Riney & Partners Inc., to handle its...

  • Turn on the juice. Voight, Joan; Halliday, Jean // Adweek Western Edition;11/28/94, Vol. 44 Issue 48, p1 

    Reports on the plan of General Motors to acquire the services of Hal Riney & Partners in marketing its battery powered automobile. Severance of ties with McCann-Erickson; Riney as the best choice to jumpstart the electric car's advertising.

  • Hal Riney to target upscale buyers in ads for GM EV1 cars. Gazdik, Tanya; Voight, Joan // Adweek Eastern Edition;11/18/1996, Vol. 37 Issue 47, p5 

    Reports on Hal Riney & Partners' plan to introduce the first round of regional print and television advertisements for General Motors' EV1 electric car on December 5, 1996. Target market of the advertisement; Highlights of the advertising campaign.

  • Saturn drives home that it's here to stay. Rickard, Leah // Advertising Age;7/31/1995, Vol. 66 Issue 30, p3 

    Informs about the completion of redesigning of vehicles for the 1996 model year by the Saturn unit of General Motors Corporation. Ad campaign created by Saturn's agency Hal Riney & Partners, San Francisco; Detail on the mission and performance Saturn in its six years of existence.

  • Riney steers Saturn through recall crisis. Levine, Daniel S. // Adweek Western Edition;8/16/93, Vol. 43 Issue 33, p5 

    Reports on Hal Riney & Partners' Saturn Corp. advertising campaign. Salvation from the car company's recall crisis; Image of the company as run by people who care what they make; Help in drafting a letter that will advise Saturn owners to bring their cars into the dealership; Television commercial.

  • Riney vets forming new agency in S.F.  // Advertising Age;1/22/1996, Vol. 67 Issue 4, p2 

    Reports on Hal Riney & Partners' forming of an advertising agency in San Francisco, California. List of appointees to head the agency's 18th shop.

  • Big Apple keeps chewing up out-of-towners. Wells, Melanie; Cuneo, Alice Z. // Advertising Age;9/6/1993, Vol. 64 Issue 37, p4 

    Reports on the failure of out-of-town advertising agency Hal Riney & Partners in Madison Avenue, New York. Merger of Riney with Angotti, Thomas, Hedge agency; Unsuccessful attempts to build Riney in New York; Merger of Ketchum Advertising and McCaffrey & McCall; Estimates on number of...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics