TITLE

Home videos firing up ads to spark market

AUTHOR(S)
Magiera, Marcy
PUB. DATE
August 1990
SOURCE
Advertising Age;8/20/1990, Vol. 61 Issue 34, p3
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on promotion campaigns in the U.S. home video industry as of August 1990. Projected rental growth per year by the mid-1990s; Cost of the advertising campaign to promote the sell-through release of the video of the movie 'All Dogs Go to Heaven,' by MGM/UA; Discussion on the industrywide awareness campaign planned by the Video Software Dealers Association. INSET: Video marketers plot holiday strategies.
ACCESSION #
10481526

 

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