Maxwell House charge

Dagnoli, Judann
August 1990
Advertising Age;8/20/1990, Vol. 61 Issue 34, p3
Trade Publication
Focuses on the selection of Charles Phillips as chief executive officer of Maxwell House Coffee Company in the U.S. as of August 1990. Plan to increase the advertising budget of Maxwell House for the year; Product rollouts of Maxwell House within 1989; Financial standing of various Maxwell House coffee varieties.


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