TITLE

Maxwell House charge

AUTHOR(S)
Dagnoli, Judann
PUB. DATE
August 1990
SOURCE
Advertising Age;8/20/1990, Vol. 61 Issue 34, p3
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the selection of Charles Phillips as chief executive officer of Maxwell House Coffee Company in the U.S. as of August 1990. Plan to increase the advertising budget of Maxwell House for the year; Product rollouts of Maxwell House within 1989; Financial standing of various Maxwell House coffee varieties.
ACCESSION #
10481525

 

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