TITLE

Print 'upfront' sales idea gains backers

AUTHOR(S)
Donaton, Scott
PUB. DATE
August 1990
SOURCE
Advertising Age;8/20/1990, Vol. 61 Issue 34, p3
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports that agency media buyers in the U.S. as of August 1990, are considering proposals for clients to make advance, long-term dollar commitments to magazines, also called print upfront markets. Concept of the print upfront plan; Benefits for the print buying market; Description of one possible upfront scenario.
ACCESSION #
10481524

 

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