McCaffrey deal set

Lafayette, Jon
August 1990
Advertising Age;8/20/1990, Vol. 61 Issue 34, p2
Trade Publication
Focuses on the agreement of Saatchi & Saatchi Company in August 1990, to finance the buyback of McCaffrey & McCall Inc. in the U.S. Valuation of the agency; Terms of the deal; Reason Saatchi decided to finance the purchase itself.


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