Kodak pins hopes on a Star

Fahey, Alison
August 1990
Advertising Age;8/20/1990, Vol. 61 Issue 34, p1
Trade Publication
Focuses on the advertising campaign for the Star line of low-price amateur cameras from Eastman Kodak Company in the U.S. in 1990. Value of the television and print campaign; Suggested retail price of the five models in the Star line; Description of the market competition.


Related Articles

  • Kodak will take it to the Max for film line. Wilke, Michael // Advertising Age;2/16/1998, Vol. 69 Issue 7, p3 

    Reports that in 1998 Eastman Kodak Co. will expand its media advertising budget by 25 percent. Advertising push behind Max film; Addition of radio advertisements; Focus Kodak is placing on youth-oriented products in Europe and the United States; Details of the company's two Internet networks.

  • Kodak plans $30M push for photo-to-CD system. Fahey, Alison // Advertising Age;9/24/1990, Vol. 61 Issue 39, p54 

    Reports on the marketing campaign of U.S.-based Eastman Kodak Co. for its Photo CD photographic system. Budget allocated to the marketing campaign; Product's capability to transfer negatives into compact discs, allowing still photos to be viewed on TV; Number of countries wherein the product...

  • Digital dilemma. Beardi, Cara // Advertising Age;5/15/2000, Vol. 71 Issue 21, p38 

    Discusses the entertainment-themed promotion of digital cameras to a large audience through broad advertising efforts. Details of Eastman Kodak's partnership with Paramount Pictures, producer of `Mission: Impossible 2,' and how Kodak is taking advantage of the role of digital cameras in the...

  • Kodak EasyShare. Bulik, Beth Snyder // Advertising Age;11/1/2004, Vol. 75 Issue 44, pS-2 

    Focuses on the success of the advertising campaign for the Kodak EasyShare system for digital cameras. Remarks from Pierre Schaeffer, vice president and director of business strategy and marketing services at Kodak, on the product's tagline; Approach taken by the company to focus on women;...

  • Kodak pushes products via online game.  // New Media Age;11/15/2007, p3 

    The article reports on the launch by Kodak of an online campaign to showcase the photography brand's product range. The campaign was created by Ogilvy-One London and features a supermarket sweep game called Troiley Dash. The game allows users to grab as many Kodak products as they can in a...

  • Kodak Develops B2B Campaign.  // Videography;Nov2010, Vol. 35 Issue 11, p11 

    The article reports on the production of the advertising campaign entitled "Digital Without Compromise" for Eastman Kodak Co. through the collaboration of directors Nick Carbonaro and Ben Leavitt .

  • Kodak courts professional photogs. Kosek, Charmain // Advertising Age's Business Marketing;Oct96, Vol. 81 Issue 8, p2 

    Presents information on an advertising campaign which utilized Kodak Ektachrome E100S and E100SW professional films from Eastman Kodak Company. Background details on campaign; Comments from Tom Carroll, executive VP at Saatchi & Saatchi Business Communications.

  • Kodak advertises Advanced Photo System. Maldonado, Jose E. // Caribbean Business;6/13/1996, Vol. 24 Issue 23, p53 

    Reports on Kodak Caribbean Ltd.'s advertising campaign to promote its Advanced Photo System (APS) Advantix cameras and film. Features of system; Campaign's theme.

  • Kodak Eyes More Clicks With Youth. Wasserman, Todd // Brandweek;03/27/2000, Vol. 41 Issue 13, p9 

    Focuses on the expansion made by Eastman Kodak Co. on its teenager-centered advertising campaign. Features of the campaign created by Saatchi & Saatchi; Theme of the campaign.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics