TITLE

Kodak pins hopes on a Star

AUTHOR(S)
Fahey, Alison
PUB. DATE
August 1990
SOURCE
Advertising Age;8/20/1990, Vol. 61 Issue 34, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the advertising campaign for the Star line of low-price amateur cameras from Eastman Kodak Company in the U.S. in 1990. Value of the television and print campaign; Suggested retail price of the five models in the Star line; Description of the market competition.
ACCESSION #
10481519

 

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