Marketers on alert

Lawrence, Jennifer
August 1990
Advertising Age;8/20/1990, Vol. 61 Issue 34, p1
Trade Publication
Presents the results of an industry-by-industry survey conducted by 'Advertising Age,' in 1990, regarding the impact of the Middle East crisis on marketers. Expected political impetus created by the crisis to attempts in Congress to mandate higher fuel economy; Impact of the oil crisis on operations of Domino's Pizza Inc.; Analysis of the impact on the retail sales environment.


Related Articles

  • 'Stalled' retail sector bracing to hit bottom. Fisher, Christy; Ward, Adrienne // Advertising Age;2/18/1991, Vol. 62 Issue 8, p33 

    This article discusses the business conditions faced by retail and chain stores in the U.S. Marketing strategies are being revised as the industry faces the recession, the Persian Gulf War, and faltering consumption. Advertising spending dropped by 20 percent in January and February 1991.

  • Retail future shock.  // Advertising Age;1/28/1991, Vol. 62 Issue 4, p20 

    The article discusses reasons retailing is grim in the United States. First is the economic recession. Second is the Gulf war. Third, formulas used in the 1970s and 1980s are now obsolete. Shopping center managers and retailers need to respond to the changes that are coming as this will be a...

  • Recession still the enemy. Levin, Gary // Advertising Age;3/4/1991, Vol. 62 Issue 10, p1 

    The article reports on results of the magazine's survey of marketers, media and advertising agencies, which showed uncertainties over the economic impact of the U.S.-led victory in the Persian Gulf War. U.S. automakers are optimistic that the end of the war will result to a rebound in sales....

  • Ad spending proves: World is flat. Hill, Julie Skur // Advertising Age;6/3/1991, Vol. 62 Issue 23, p6 

    This article suggests that some world markets are seeing advertising growth even though spending in major countries is being hit by tough economic times, according to a survey of agencies, advertisers and industry associations internationally by "Advertising Age" conducted in 1991. While Great...

  • 'The crunch has come' War, recession change role of the biz-to-biz marketer. Coleman, Lynn G. // Marketing News;3/4/1991, Vol. 25 Issue 5, p1 

    This article reports on the trends concerning business-to-business marketing in the U.S. Two factors affecting the business included recession and the Gulf War. Business-to-business marketers are being required to be accountable and efficient in marketing communications programs. Marginal...

  • Foreign market adjusts.  // Advertising Age;1/21/1991, Vol. 62 Issue 3, p1 

    This article reports that the Persian Gulf War is starting to have an economic impact on international markets. Corporations, advertising agencies, and media firms in Europe, Asia, and the Middle East are rethinking their marketing efforts, travel plans, and other policies.

  • Cutler: Planning in an uncertain market. Levin, Gary // Advertising Age;2/11/1991, Vol. 62 Issue 7, p4 

    Presents an interview of Laurel Cutler, vice chairman and worldwide director of marketing planning at FCB/Leber Katz Partners in New York City in 1991. Views on her work, Opinions on the U.S. economy and the Persian Gulf war; Opinion on the value-pricing strategy of the companies.

  • Domino's does deep-dish derby. Benezra, Karen // Brandweek;4/17/95, Vol. 36 Issue 16, p9 

    Reports on Domino's Pizza Incorporated's strategy for marketing deep dish pizza. Challenge to Pizza Hut's Pan Pizza; Advertising budget of Domino's; Market share of Domin's compared to competitors Little Caesars and Pizza Hut.

  • New marketing promos insist `it's a family affair.' Howard, Theresa // Nation's Restaurant News;12/08/97, Vol. 31 Issue 49, p6 

    Discusses the marketing initiatives designed to appeal the family through advertisements and menu changes of several food companies in the United States. How quick service operators pursue with a movie tie-in with film producers; Information on the television advertisement of Domino's Pizza;...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics