TITLE

Marketers on alert

AUTHOR(S)
Lawrence, Jennifer
PUB. DATE
August 1990
SOURCE
Advertising Age;8/20/1990, Vol. 61 Issue 34, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Presents the results of an industry-by-industry survey conducted by 'Advertising Age,' in 1990, regarding the impact of the Middle East crisis on marketers. Expected political impetus created by the crisis to attempts in Congress to mandate higher fuel economy; Impact of the oil crisis on operations of Domino's Pizza Inc.; Analysis of the impact on the retail sales environment.
ACCESSION #
10481517

 

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