Ad fight over Mike

Borden, Jeff
August 1998
Crain's Chicago Business;08/03/98, Vol. 21 Issue 31, p3
States that if basketball player Michael Jordan retires from the Chicago Bull basketball team, advertisers will invoke a clause in their contract, allowing them to seek lower rates for time on games played by the team. Comments from Don Berardini, senior vice president of Focus Media Inc.; Why advertisers will seek the lower rates; Speculation over who will replace Jordan if he retires.


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