TITLE

FROM TALKING TUBS TO MOTION-ACTIVATED BILLBOARDS

AUTHOR(S)
Pierce, Julia
PUB. DATE
July 2003
SOURCE
Engineer (00137758);7/25/2003, Vol. 292 Issue 7632, p23
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Enumerates examples of marketing technology. Motion-activated talking billboards; Talking margarine tubs; Personalized advertising at McDonald's outlets using the HyperSonic Sound system developed by American Technologies.
ACCESSION #
10463915

 

Related Articles

  • New technology reproduces sound without loudspeakers. Trask, Simon // Pro Sound News;Nov96, Vol. 11 Issue 11, p43 

    Introduces HyperSonic Sound (HSS), a method of sound reproduction which generates sound in air directly, from American Technology Corporation. Cost of the launch; Compatibility of the technology; Comments from Elwood Norris, inventor of HSS, and Robert Putnam, president and chief executive...

  • AmTech's Patrikios wins big. Hegarty, Liam // Fairfield County Business Journal;05/19/97, Vol. 36 Issue 20, p1 

    Focuses on American Technology, a company that offers sealing, splicing and attachment products. Background history; Company operations; Competitors; Receipt of the 1997 SBA Connecticut Small Business Person of the Year award; Comments from president and owner Michael J. Patrikios.

  • Battle over a Spanish-Language Billboard. Goldstein, Scott // njbiz;7/31/2006, Vol. 19 Issue 31, p3 

    The article reports that Bogota, New Jersey Mayor Steve Lonegan has sent a letter to McDonald's asking it to take down a Spanish-language billboard for a new iced coffee. Lonegan says the billboard sends an offensive language to Hispanics. However, McDonald's has refused to take down the sign,...

  • Giant java spotted hissing and steaming in Times Square. Wheaton, Ken // Advertising Age;6/23/2008, Vol. 79 Issue 25, p55 

    The article describes the billboard promotion McDonald's Corp. is erecting in Times Square in New York City that features a tank containing 1,600 gallons of water that will create the image of a large cup of McDonald's Premium Roast coffee, complete with steam. The ad, developed by the Leo...

  • American Technology Corp.  // San Diego Business Journal;08/02/99, Vol. 20 Issue 31, p31 

    Presents a proxy statement for San Diego, California-based American Technology Corp.

  • Polycarbonate housing keeps sound in focus.  // Canadian Plastics;Nov/Dec2007, Vol. 65 Issue 8, p33 

    The article features the polycarbonate resin from American Technology Corp.

  • Technology reels 'em in. Arnold, Catherine // Marketing News;10/14/2002, Vol. 36 Issue 21, p13 

    The article reports on the technologies used by two major companies for loyalty marketing. Starbucks Corp. customers have been signing up for the brand's stored-value cards that have been activated in the U.S. and Canada. Stockholders of ExxonMobil Speedpass in test markets around Chicago are...

  • McDonald's launches Silicon Valley tech hub to fuel digital drive. Joseph, Sebastian // Marketing Week (Online Edition);6/5/2014, p2 

    The article reports on the launch of a technology hub in Silicon Valley, California by fast food chain McDonald's Corp. It says that McDonald's is hoping to spark mobile innovation across its marketing offering and to repeat the success of its partnership with Qualcomm Inc., a wireless...

  • PRIVATE VIEW: CREATIVE. Grubb, Paul // Media: Asia's Media & Marketing Newspaper;3/9/2007, p28 

    The article present the author's comment on certain advertising campaigns. According to the author, the advertising of Blutrek is a boring one. Honda's advertising agency has managed to produce an engaging execution that keeps the viewer's attention till the end. It is stated that McDonald's...

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics