Lee, Andrew
July 2003
Engineer (00137758);7/25/2003, Vol. 292 Issue 7632, p23
Reports on the high level of interest shown by engineering and advertising industry members in exploiting marketing technology. Advances in sensors, wireless networking and display technology; Warning on public backlash against 'hi-tech junk mail'; Drive toward highly targeted advertising.


Related Articles

  • Increasing awareness. Donston, Debra // eWeek;10/15/2007, Vol. 24 Issue 32, p62 

    The author reflects on the implication of the drives for environmentally friendly information technology (IT). She asserts that the awareness that sustainable IT campaigns bring will definitely result to a positive thing, even if they are just sales gimmicks for some vendors. However, she...

  • Monkey business.  // Media Week;3/17/2009, Issue 1200, p30 

    This article reports on a marketing campaign launched by the Institution of Engineering and Technology in Great Britain in 2009. The institution is appealing to potential students' sense of humor with the entertaining footage of Rebel Viraks. The marketing campaign involves monkeys that...

  • The free lunch exists. Baker, Glenn // DEMM: Digest of Equipment, Materials, & Management;Mar2007, p1 

    The author reveals the free advertising being offered by the "Digest of Equipment, Materials and Management" (DEMM) magazine to products and services. He notes that the only criteria is that the product or service must be new, innovative and relevant to New Zealand's engineering and...

  • Search Engine Advertising: Channel Substitution When Pricing Ads to Context. Goldfarb, Avi; Tucker, Catherine // Mathematics of Operations Research;Feb2011, Vol. 36 Issue 1, p458 

    We explore substitution patterns across advertising platforms. Using data on the advertising prices paid by lawyers for 139 Google search terms in 195 locations, we exploit a natural experiment in "ambulance-chaser" regulations across states. When lawyers cannot contact clients by mail,...

  • Creative.  // Creative;2013, p1 

    The article discusses the impact of digital technology on the field of advertising, focussing on the integration of business functions with the creative process. Topics include content marketing; the impact of search engine optimization and social media; digital visualization; and the impact of...

  • MSN plans AdCenter UK launch for early next year.  // New Media Age;11/3/2005, p2 

    This article reports on the plans of MSN to launch its AdCenter search marketing technology in Great Britain in early 2006. Speaking at the Engage conference organized by the Internet Advertising Bureau, Microsoft Chairman Bill Gates said. "It's next month that we start using it for all our U.S....

  • SPONSOR'S STATEMENT. Plowman, Liam // Campaign;10/22/2010 Supplement, p3 

    The article acknowledges the contributions of IPA Excellence Diploma on the future of marketing communications and digital advertising.

  • Out-of-Site, Out-of-Mind.  // Caribbean Business;2/27/2001, Vol. 29 Issue 8, p52 

    Focuses on information technology advances in the marketing and advertising industries in the Caribbean Area in 2001. Industry changes brought about by information technology; Overview on the efforts of local industry players in installing information technology; Response of customers to...

  • Read This & You Could Be In To Win!!!! Chamberlain, Rob // NZ Marketing Magazine;Feb2002, Vol. 21 Issue 1, p40 

    Considers promotions as a marketing strategy. Guidelines on doing promotions; Importance of doing promotions that fit the brand attributes; Role of technology in promotional advertising.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics