TITLE

ADVERTISING TECHNOLOGY

AUTHOR(S)
Lee, Andrew
PUB. DATE
July 2003
SOURCE
Engineer (00137758);7/25/2003, Vol. 292 Issue 7632, p23
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Reports on the high level of interest shown by engineering and advertising industry members in exploiting marketing technology. Advances in sensors, wireless networking and display technology; Warning on public backlash against 'hi-tech junk mail'; Drive toward highly targeted advertising.
ACCESSION #
10463909

 

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