Sale of the 21st century

Lee, Andrew
July 2003
Engineer (00137758);7/25/2003, Vol. 292 Issue 7632, p5
Focuses on the use of advanced technology by the marketing industry. Technological advances in areas such as sensors, display screens and communication networks; Need for careful disciplining of the global advertising industry.


Related Articles

  • Europe faces new US invasion-via computer.  // Christian Science Monitor;2/23/95, Vol. 87 Issue 61, p13 

    Discusses the worries of European nations with regard to the American domination of cyberspace. Information on the proposed G-7 meet that is expected to discuss the information society.

  • Tech marketers must keep an eye on business market. Paustian, Chuck // Advertising Age's Business Marketing;Jul95, Vol. 80 Issue 7, p6 

    Opinion. Focuses on the impact of technology developments in business marketing strategies. Use of technology in the improvement of marketing programs; Presence of business marketing companies in World Wide Web and other networks; Business buyers as market base for marketers of information...

  • Wanted: Techies! Desai, Subhash // Siliconindia;Oct2002, Vol. 6 Issue 10, p54 

    Reports on the labor market conditions in India's information technology (IT) sector. Shortage of qualified employees experienced by local IT companies; Complaints over the dominance of multinational companies in hiring the most skilled and the most qualified job seekers in the business.

  • Consumer connection key to future IT sales. Koranteng, Juliana // Advertising Age International;Sep96, pI11 

    Presents results of a survey by the TBWA International's Department of the Future on strategy for the future marketing of information technology. Multimedia technology as niche market for highly educated consumers and high-income households; Importance of continued study of consumer attitudes.

  • Out-of-Site, Out-of-Mind.  // Caribbean Business;2/27/2001, Vol. 29 Issue 8, p52 

    Focuses on information technology advances in the marketing and advertising industries in the Caribbean Area in 2001. Industry changes brought about by information technology; Overview on the efforts of local industry players in installing information technology; Response of customers to...

  • Employers face shortfall of 600,000.  // Fairfield County Business Journal;7/2/2001, Vol. 40 Issue 27, p14 

    Reports on the vacancy of the information technology (IT) positions in the U.S. Volatility of the economy; Inability of the labor market to answer the demand for employees with specialized IT skills; Failure of the management to adopt human capital management.

  • Entering the solutions paradigm. Snyder, Eric // Inside Tucson Business;07/12/99, Vol. 9 Issue 16, p4 

    Discusses the emergence of a solutions-based business paradigm in the age of information technology. Information as the hottest commodity in the world; How businesses have used the word `solution' in order to create new products and services; Trends expected to shape the marketing field.

  • Marketing 102. Bernstein, Peter // Telephony;11/03/97, Vol. 233 Issue 18, p38 

    Discusses the importance of identifying products and services in the information technology marketplace. Need for the telecommunication sector to imprint credibility on multimedia buyers; Importance of reeducating people about commonly used words in telecommunication.

  • Marketing in metamorphosis: Breaking boundaries. Berthon, Pierre; Hulbert, James M. // Business Horizons;May/Jun2003, Vol. 46 Issue 3, p31 

    Discusses the effects of information technology on marketing. Shift from matter economy to information economy; Key divisions, distinctions and boundaries in marketing affected by the change; Relations within and among firms, within customers and between firms and customers; Management challenge.

  • The IT staffing crisis. Ball, Marion J. // Health Management Technology;Aug1998, Vol. 19 Issue 9, p66 

    Comments on the staffing shortages in health care information technology (IT) departments. Discussion on the education crisis; Strategy in retaining good staff; Training IT members.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics