TITLE

MILLS ON... CHANNEL 4 CRICKET ADS

AUTHOR(S)
Mills, Dominic
PUB. DATE
July 2003
SOURCE
Campaign;7/25/2003, Issue 30, p17
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
While the satellite broadcaster Sky has unquestionably raised the bar for the way TV covers live sport, there's something about its sports trailers that is a turn-off. Broadcaster Channel 4's coverage of cricket has been a breath of fresh air after years of the BBC's peculiar style of public school broadcasting in Great Britain. Just as cricket needs Channel 4 to bring in new, younger audiences who don't traditionally watch cricket, so Channel 4 needs the archetypal upmarket cricket fan to attract the advertisers it needs if it is to recoup its investment.
ACCESSION #
10462844

 

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