McGovern In California: Tortoise Turned Hare

Barnes, Peter
May 1972
New Republic;5/27/72, Vol. 166 Issue 22, p13
Focuses on presidential campaign of George McGovern. Benefit of the war in Vietnam in the campaign; Manner of campaign adopted in California by McGovern; Advantages that McGovern has on his opponent; Money raised from large single donors such, through a series of direct mail solicitations, and through benefits; Information on the money invested by McGovern in computerized lists of every registered Democrat in the state; Estimation by McGovern aides that up to 90 percent of California's five million Democrats will be contacted either personally or by phone, which will require about 15 to 20 thousand canvassers.


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