TITLE

Going Mobile

AUTHOR(S)
Oliva, Ralph A.
PUB. DATE
July 2003
SOURCE
Marketing Management;Jul/Aug2003, Vol. 12 Issue 4, p46
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Focuses on applications for mobile platforms used by business to business marketers. Discussion on the evolution of mobile commerce; Applications of mobile business in after sales service situations; Impact of mobile business on the distribution industry; Illustration of mobile business applications.
ACCESSION #
10449913

 

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