Electrolux hands CRM overhaul job to Tequila

Shuk Wa, Tsang
July 2003
Media: Asia's Media & Marketing Newspaper;7/11/2003, p12
Home appliances manufacturer Electrolux plans to overhaul its relationship marketing program following the appointment of advertising agency Tequila Asia-Pacific on its direct account. The company has tasked Tequila with developing regional direct marketing campaigns and creating its first loyalty program for nine countries in Asia. Since sealing the relationship in May 2003, Tequila has developed an integrated print, direct marketing and point of sales campaign to focus on the brand's washing machine and home cleaning range of appliances.


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