Technology still matters

Colby, Charles L.; Parasuraman, A.
July 2003
Marketing Management;Jul/Aug2003, Vol. 12 Issue 4, p28
Ln the wake of dot-com collapses and statistics suggesting that household penetration of Internet access has peaked, doomsayers believe the online service model has reached its potential. Two experts in e-service marketing suggest an opposite conclusion‐that e-services have considerable potential for growth. They're part of a quiet revolution that has been steadily transforming the services and information sectors and will continue to do so for years to come. INSET: EXECUTIVE briefing.


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