TITLE

R.I.P. mLife; On With Real Life

AUTHOR(S)
Wickham, Rhonda
PUB. DATE
August 2003
SOURCE
Wireless Week;8/1/2003, Vol. 9 Issue 16, p29
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Comments on several advertising campaigns of several wireless telecommunication companies, with emphasis on AT&T. Description of AT&T Wireless' mLife campaign; Reason why other wireless campaigns succeed; Advertising concepts for AT&T
ACCESSION #
10444025

 

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