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- Virgin Mobile USA sets sights on America's youth. Meyer, Dan // RCR Wireless News;6/24/2002, Vol. 21 Issue 25, p1
Deals with the plan of Virgin Mobile USA to target the youth market with its prepaid wireless service offering. Code division multiple access branded handsets to be introduced by Virgin Mobile; Agreements signed by Virgin Mobile with other companies; Information on the company's VirginXtras.
- Virgin Mobile Launches Wireless Phone Service In U.S. Palenchar, Joseph // TWICE: This Week in Consumer Electronics;06/24/2002, Vol. 17 Issue 15, p4
Reports the launching of the prepaid wireless phone service of Virgin Mobile USA in the U.S. Availability of the customized Kyocera-made phones in the metropolitan areas; Target market of the company.
- Virgin Ventures To The States. Mendez-Wilson, Deborah // Wireless Week;02/12/2001, Vol. 7 Issue 7, p26
Focuses on the efforts of virtual network operators (VNO) to re-invent reseller's image in the market. Plan of Virgin Mobile USA to launch a wireless service in the United States (U.S.); Reason why the VNO trend is not popular in the U.S.; Steps that must be taken by Virgin to succeed in the...
- Startup Decreases Costs For MVNOs. Marek, Sue // Wireless Week;5/27/2002, Vol. 8 Issue 21, p18
Reports on the cost of entering the mobile virtual network operator (MVNO) market in the U.S. by wireless companies as of May 2002. Amount to be contributed by Virgin Mobile USA for its joint MVNO venture with Sprint PCS; Information on the technology and services provided by Visage, which...
- VIRGIN MOBILE USA REDESIGNS. // Brand Packaging;Sep2007, Vol. 11 Issue 7, p46
The article reports on package re-designing efforts by Virgin Mobile USA. As a pioneer of pre-paid phones in the U.S., Virgin was prompted to undergo re-designing due to subsequent entries in the categories by traditional wireless companies. The effort came up with a racecar-shaped clamshell,...
- minute-by-minute pricing. Fitchard, Kevin // Wireless Review;Dec2004, Vol. 21 Issue 12, p9
Discusses the advantages of the minute plans offered by wireless communication carriers in the U.S., as of December 2004. Background on a study on the amount paid by the average mobile telephone subscriber in a postpaid plan; Goals of Virgin Mobile in conducting the study; Efforts of other...
- Virgin Mobile: 4.6M users and counting. Hill, Kelly // RCR Wireless News;1/8/2007, Vol. 26 Issue 1, p8
The article highlights the announcement by Virgin Mobile USA LLC that it finished 2006 with 4.6 million customers in the U.S. The company introduced penny texting, hybrid price plans and an ad-time-for-airtime service called SugarMama. The mobile virtual network operator has been in business for...
- Virgin Mobile goes nationwide with MTV and SpongeBob. Meyer, Dan // RCR Wireless News;7/29/2002, Vol. 21 Issue 30, p6
Reports on the service expansion of Virgin Mobile USA a month after its launching. Highlights of the marketing campaign of the company for its service expansion; Background of the company.
- Virgin Mobile opens text messaging across carriers. // RCR Wireless News;8/26/2002, Vol. 21 Issue 34, p20
Reports the move of Virgin Mobile USA to open its network to cross-carrier text messaging as of August 26, 2002. Wireless telecommunication companies managed by InphoMatch Inc.; Contribution of MobileSpring to Virgin.
