ARD unveils ad cuts on eve of TV confab

Meza, Ed
July 2003
Daily Variety;7/30/2003, Vol. 280 Issue 18, p10
Trade Publication
Reports on the reduction in the advertising series of television station ARD in Germany. Cost of the average 30-second commercials; Calculation of the advertisements in sports programs like the European soccer championships, Olympic Games and Tour de France; List of the afternoon soap operas with low advertising price.


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