TITLE

Broad market segmentation tricky when appealing to older consumer

AUTHOR(S)
Herzbrun, David J.
PUB. DATE
August 1991
SOURCE
Advertising Age;8/5/1991, Vol. 62 Issue 32, p15
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Explains the difficulty of appealing to older consumer in a broad market segmentation. Discussion on target marketing; Market segments in the U.S.; Needs of different market segments;.
ACCESSION #
10417143

 

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