GF ices cappuccino

Dagnoli, Judann
July 1990
Advertising Age;7/23/1990, Vol. 61 Issue 30, p49
Trade Publication
Reports on the launch of Cappio iced cappuccino by General Foods USA in July 1990 to compete against beverages and sparkling waters. Advertising agency handling Cappio; Price of the product; Flavors.


Related Articles

  • Contemporary closure.  // Prepared Foods;Jun94, Vol. 163 Issue 7, p103 

    Reports on the introduction by General Foods USA of its packaging design for powdered drink products Kool-Aid, Tang and Country Time Lemonade. Feature of closure design developed by Sunbeam Plastics; Closure's ability to prevent moisture from seeping into the container; Other details of the...

  • As granola trims fat, consumers snaps up cereals, snacks. Liesse, Julie // Advertising Age;10/18/1993, Vol. 64 Issue 44, p43 

    This article reports on granola products launched by food marketers in the U.S. Hoping to add to a booming market for granola products, General Foods USA introduced in October Bran'nola, a ready to eat cereal combining granola with extra fiber. Meanwhile, Kellogg Co., with the success of its Low...

  • Hot beverages are percolating again. Friedman, Martin // Prepared Foods;Apr94, Vol. 163 Issue 4, p53 

    Focuses on the growing evidence that hot beverage are making a comeback after years of decline in the market. Marketing strategies of General Foods USA, Maxwell House Cappuccino and Nestle USA; Advertisements for hot teas and cocoa mixes; Availability of imported and flavored syrups from Italy.

  • Schafer brews beverage brand. Mullman, Jeremy; Murphy, H. Lee // Crain's Chicago Business;10/19/2009, Vol. 32 Issue 42, p14 

    The article reports that Schafer Condon Carter, an advertising agency, has created and sold its brand Hogwash to Wis-Pak Inc. Hogwash is stated to be a low-calorie, low-carbohydrate juice drink for children with a taste that resembles the Hawaiian Punch. Shafer chief executive Tim Condon stated...

  • Suntory splashes in softer drinks. Kilburn, David // Advertising Age;3/25/1991, Vol. 62 Issue 13, p32 

    The article reports on the plan of distilled spirits marketer specialist Suntory Ltd. to increase its position in the non-alcoholic beverage market in Japan by introducing 34 new products in 1991. The new products are carbonated and non-carbonated soft drinks, sports drinks, canned teas and...

  • Kool-Aid vs. colas.  // Advertising Age;4/27/1992, Vol. 63 Issue 17, p2 

    The article reports on the television spot launched by General Foods USA to promote its Kool-Aid soft drink. The 30-second spot was developed by Grey Advertising Inc. and made use of the Claymation techniques. General Foods is promoting the drink as having 25 per cent less sugar than other colas.

  • New products. Theodore, Sarah // Beverage Industry;Jun99, Vol. 90 Issue 6, p14 

    Features recently launched beverage products. Includes Odwalla Inc.'s non-dairy Future Shakes; Importation into the United States of Sundsvall, Sweden's premium vodka; Louisville Slugger, a sports drink from National Beverage Co.'s Specialty Products Corp.

  • New PRODUCTS.  // Beverage Industry;Jan2002, Vol. 93 Issue 1, p22 

    Presents the new beverage products in the U.S. as of January 2002. Introduction of Skyy Blue, a malt-beverage containing Skyy Vodka from Miller Brewing Co. and Skyy Spirits; Launch of Arizona Rx Total Trim Cocktail from Ferolito Vultaggio & Sons; Prices of the products.

  • New products.  // Beverage Industry;Oct96, Vol. 87 Issue 10, p26 

    Features new beverage products. Includes Yoo-Hoo Mix-ups from Yoo-hoo Chocolate Beverage Corp.; Tropicana Pure Premium Tangerine Orange; Jeff's Soda Milk from the Soda Milk Co.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics