TITLE

Lever, P&G green plans differ

AUTHOR(S)
Freeman, Laurie
PUB. DATE
July 1990
SOURCE
Advertising Age;7/23/1990, Vol. 61 Issue 30, p46
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the different stands of household companies Lever Bros. and Procter & Gamble Co. on how to emphasize environmental claims to the public. Laundry bottles to be introduced by the companies in 1990; Advertising agencies which Lever is working with on environmental issues; Description of bottles to be shipped by Procter starting August 1; Information on the company's bottle recycling program.
ACCESSION #
10416353

 

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