July 1990
Advertising Age;7/23/1990, Vol. 61 Issue 30, p45
Trade Publication
Presents news briefs on advertising as of July 23, 1990. Airfare advertising investigated in New York City; Agreement signed by Actmedia with Market Metrics; New products introduced by Procter & Gamble Co.


Related Articles

  • MAKE A SPLASH. Lippe, Dan // Advertising Age;3/28/2005, Vol. 76 Issue 13, p96 

    Reports on the advertising campaign launched by Procter & Gamble Co. in the U.S. for Crest Pro-Health mouth rinse as of March 28, 2005. Promotional offering for the product's launch in the U.S. market; Participating agencies for the campaign; Challenges facing the marketing efforts of the company.

  • WILL ALL-IN-ONE PRODUCTS END THEIR REIGN? Neff, Jack // Advertising Age;9/15/2008, Vol. 79 Issue 34, p10 

    The article discusses the decline in popularity of all-in-one products and explores the move back to ,marketing one-dimensional products by companies such as Procter and Gamble. According to the article, single-benefit advertising for products will increase following the promotion of all-in-one...

  • Crest Provides Tartar Alibi For Quietly Vain Consumers. Facenda, Vanessa L. // Brandweek;2/25/2008, Vol. 49 Issue 8, p6 

    The article discusses how the toothpaste brand Crest Whitestrips has launched a product extension, Crest Whitestrips Daily Whitening Plus Tartar Protection. The extension includes an ingredient called sodium acid pyrophosphate that protects teeth from tartar buildup. The article explains that...

  • At Deadline...  // Brandweek;9/29/2003, Vol. 44 Issue 35, p3 

    Presents updates on the advertising industry as of September 29, 2003. Advertising campaign of Nintendo for its new products; Move of Gillette to launch television advertising campaign in reaction to the launching of four-blade razor from Energizer; Ice cream product shipped to retailers by Atkins.

  • Health & Beauty. Bittar, Christine // Adweek;4/25/2005, Vol. 46 Issue 17, pSR20 

    The article informs that going into the second quarter of 2005, several of the biggest health and beauty advertisers opted out of media buys. Whether it was because companies have other expenses, packaged-goods giant Procter & Gamble Co. (P&G) is paying $57 billion for a pending takeover of...

  • New campaign: 'A taste of the Wild West'.  // Marketing (00253650);7/28/2004, p4 

    The agency Pringles is spending £ 1.5m on a television, press and radio campaign to promote the launch of its new range of flavours under the Taste the World sub-brand. The premium-positioned variants will compete against Walker's Sensations. The first ad uses the strapline "A taste of the...

  • Fairy plans £5m fabric conditioner launch.  // Marketing Week;11/3/2005, Vol. 28 Issue 44, p6 

    The article reports on the launch of a Fairy-branded fabric conditioner by Procter & Gamble (P&G) Co. P&G is investing £5 million for this product development. The softener will be launched in January 2006. It will be supported by a television campaign as well as press and outdoor...

  • P&G acts fast to calm legal cloud over SK-II. Savage, Mike // Media: Asia's Media & Marketing Newspaper;4/8/2005, p17 

    This article reports that Wrinkle Active, the latest launch in China from Procter & Gamble's exclusive SK-II skincare line, has attracted a blaze of unwelcome publicity after a Jiangxi woman filed a lawsuit against China's biggest advertiser, as well as the shop that sold her the product, the...

  • Pantene to challenge giants in coloured haircare market.  // Marketing Week;8/3/2006, Vol. 29 Issue 31, p8 

    The article reports on the launching of the Pantene Pro-V Colour Expression by Procter and Gamble Co. aimed at competing rivals L'Oreal UK Ltd. and Univeler in Great Britain. The introduction of a new shampoo and conditioner range will be supported by a television and print advertising campaign...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics