New cereal brands put snap in market

Maxwell Jr., John C.
July 1990
Advertising Age;7/23/1990, Vol. 61 Issue 30, p43
Trade Publication
Reports on the improved performance of the ready-to-eat cereal industry in the U.S. in 1989. Market shares of the top cold cereals; Main product of Quaker Oats Co.; Data on cold cereal market shares.


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