TITLE

New cereal brands put snap in market

AUTHOR(S)
Maxwell Jr., John C.
PUB. DATE
July 1990
SOURCE
Advertising Age;7/23/1990, Vol. 61 Issue 30, p43
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the improved performance of the ready-to-eat cereal industry in the U.S. in 1989. Market shares of the top cold cereals; Main product of Quaker Oats Co.; Data on cold cereal market shares.
ACCESSION #
10416348

 

Related Articles

  • Quaker bagged cereals stay crisp in soggy market. Haran, Leah // Advertising Age;1/8/1996, Vol. 67 Issue 2, p6 

    The article reports that Chicago, Illinois-based cereal marketer Quaker Oats Co. is generating growth from its bagged, value-price cereals in an otherwise lackluster market. The cereals enabled Quaker to increase its overall sales volume by 2.4 percent to 211 million pounds for the year ended...

  • Bet you wouldn't skip breakfast so often if chocolate was involved. Thompson, Stephanie // Advertising Age;11/6/2006, Vol. 77 Issue 45, p6 

    The article discusses Quaker Foods and Kellog Co.'s plans to introduce chocolate into their cereals based on reports that chocolate can have positive health benefits. Based on success in Europe, where chocolate abounds as a cereal ingredient, Quaker will offer Life Chocolate Oat Crunch in...

  • Quaker push uses runner Fixx, a 'natural' for 100% Natural brand.  // Marketing News;11/3/1978, Vol. 12 Issue 9, p4 

    Highlights the promotion of Quaker Oats' natural cereal with an endorsement of the product by the runner Jim Fixx. Key marketing areas of Quaker wherein Fixx will promote the product; Public relations campaigns and advertising that will complement the endorsement; Statement from Jack Young of...

  • Quaker pioneers cereal ovals in the U.K...  // Packaging Digest;Mar94, Vol. 31 Issue 3, p2 

    Reports on the launching of two new Quaker Oats cereals in Great Britain. Packaging; Commercial names; Marketing approach; Development of the product's packaging by CPS International Ltd.

  • Quaker takes page from Kellogg in luring adults back to Cap'n Crunch. Thompson, Stephanie // Brandweek;01/11/99, Vol. 40 Issue 2, p6 

    Focuses on the television and print campaign launched by Quaker Oats for its Cap'n Crunch cereal. Target population of the campaign; Details of the campaign; Features of the print campaign; Objective of the campaigns.

  • Quaker putting life into Hogarama sweepstakes.  // Brandweek;08/10/98, Vol. 39 Issue 31, p5 

    Reports that Quaker Oats Co. is focusing on the Hispanic market with its Life cereal brand with Spanish-language publication `Hogarama' this fall for a contest awarding families a magazine feature on their children.

  • A cereal duet.  // Prepared Foods;Aug98, Vol. 167 Issue 8, p131 

    Focuses on the DUO PAC, a club store packaging launched by Quaker Oats company for its oats, honey and raisins cereal. Features of the package; Benefits of the packaging approach.

  • Wall St. urges Quaker to clear out cereal pantry. Gallun, Alby F. // Crain's Chicago Business;08/14/2000, Vol. 23 Issue 34, p1 

    Reports on financial analysts' assessment of the prospects of Quaker Oats Co. Concerns about increased price competition in the cold cereal market; Possible buyers of the cereal business; Net income posted in the second quarter of 2000.

  • Woman Discovers Bone in Life Cereal.  // Chicago Citizen - Chicago Weekend Edition;9/11/2013, Vol. 43 Issue 36, p3 

    The article reports that Shea Boman-Smead, a resident of Eugene, Oregon, found a foreign object, believed to be a mouse femur, in the Life cereal from Quaker, and discusses the company's response on her find and the amounts of finds in food allowed by the U.S. Food and Drug Administration.

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics