Church's switches to promotions

Fisher, Christy
July 1990
Advertising Age;7/23/1990, Vol. 61 Issue 30, p39
Trade Publication
Focuses on the coupon promotion launched by Church's Fried Chicken in 1990. Products offered by the deal; Taglines used for the advertising campaign; Value of Kentucky Fried Chicken's (KFC) business; Amount spent by KFC on advertising in 1989.


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