TITLE

Church's switches to promotions

AUTHOR(S)
Fisher, Christy
PUB. DATE
July 1990
SOURCE
Advertising Age;7/23/1990, Vol. 61 Issue 30, p39
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the coupon promotion launched by Church's Fried Chicken in 1990. Products offered by the deal; Taglines used for the advertising campaign; Value of Kentucky Fried Chicken's (KFC) business; Amount spent by KFC on advertising in 1989.
ACCESSION #
10416345

 

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