TITLE

Business titles show their clout

PUB. DATE
July 1990
SOURCE
Advertising Age;7/23/1990, Vol. 61 Issue 30, p38
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reveals that specialized business and medical publications are influential purchasing factors according to a study by the American Business Press. Factors evaluated as sources of information about products and services; Number of major publications covering the specific marketplaces.
ACCESSION #
10416343

 

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