TITLE

Perrier springs back

AUTHOR(S)
Winters, Patricia
PUB. DATE
July 1990
SOURCE
Advertising Age;7/23/1990, Vol. 61 Issue 30, p38
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports that bottled water company Perrier Group regained its distribution in U.S. supermarkets, bars, restaurants and hotels in 1990. Water brands which moved in during Perrier's recall; Cost of the company's relaunch program.
ACCESSION #
10416342

 

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