Perrier springs back

Winters, Patricia
July 1990
Advertising Age;7/23/1990, Vol. 61 Issue 30, p38
Trade Publication
Reports that bottled water company Perrier Group regained its distribution in U.S. supermarkets, bars, restaurants and hotels in 1990. Water brands which moved in during Perrier's recall; Cost of the company's relaunch program.


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