ISL control to stay with Dassler family

Cote, Kevin; Mussey, Dagmar
July 1990
Advertising Age;7/23/1990, Vol. 61 Issue 30, p37
Trade Publication
Emphasizes that control of ISL Marketing will remain with West German Dassler family even though family members sold majority of Adidas to French tycoon Bernard Tapie. Events marketed by ISL worldwide; Companies which expressed interest in buying portions of ISL.


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