Henkel drops plan for 1 media buyer

Wentz, Laurel; Specht, Marina
July 1990
Advertising Age;7/23/1990, Vol. 61 Issue 30, p37
Trade Publication
Reports on the decision of West German household cleaning products giant Henkel to eliminate its plan to consolidate its European media buying business in 1990. International networks of the company; Agencies which Lowe International plans to buy to strengthen its European network for Henkel.


Related Articles

  • Lowe loses ...30m Henkel Euro account.  // Marketing Week;11/18/1999, Vol. 22 Issue 42, p10 

    Reports on German toiletries company Henkel's withdrawal of its $50 million pan-European business out of advertising agency Lowe & Partners. Account conflict with Unilever after Lowe's merger with Ammirati Puris Lintas.

  • Henkel to review advertising after Lowe-Lintas deal.  // Marketing (00253650);11/18/1999, p2 

    Reports on Henkel's review of its advertising following the merger of the Lowe and Lintas networks by Interpublic in Great Britain. Reason for Henkel's split-up from Lowe & Partners; Remaining agency networks of Henkel.

  • Henkel kicks off £150m global media review. Cassidy, Anne // Campaign;11/27/2009, Issue 47, p1 

    The article reports on the move of the multinational fast moving consumer goods (FMCG) Henkel AG & Co. KGaA to review its global media planning and buying account in Great Britain. It states that the company has reexamined its account along with the presence of the Media Shop, which handles the...

  • Henkel KGaA.  // DCI;Dec98, Vol. 163 Issue 6, p52 

    Features Henkel KGaA. Company mission; Capabilities of the company; Products and services offered; Things that differentiate the company from competitors; Contact information.

  • The Month: Media - Henkel chooses MEC in Indonesia.  // Campaign Asia-Pacific;Mar2014, p7 

    Henkel - the maker of laundry and personal-care brands including Syoss, Fa and Pril - has selected MEC for media planning and buying in Indonesia, after a pitch. The agency beat out incumbent OMD and one other undisclosed agency, according to sources. The pitch took place in December, and the...

  • Merged Lowe Lintas shop looks vulnerable overseas. Snyder, Beth; Wentz, Laurel; Mussey., Dagmar // Advertising Age;11/1/1999, Vol. 70 Issue 45, p61 

    This article reports on challenges facing the advertising firm Lowe Lintas & Partners Worldwide. Although the union of advertising agencies Ammirati Puris Lintas and Lowe & Partners Worldwide seemed conflict-free on the domestic level, the overseas business faces some challenges. For instance,...

  • Henkel Signs Agreement for Sale of Cognis.  // Adhesives & Sealants Industry;Dec2001-Jan2002, Vol. 8 Issue 9, p8 

    Reports the selling of Cognis BV, a chemical division of Henkel KGaA to a consortium of financial investors in Germany. Lists of financial investors; Details on the signing of the purchase agreement; Grants given by the company to the investors.

  • Henkel eyes Belersdorf.  // European Chemical News;5/26/2003, Vol. 78 Issue 2054, p9 

    Reports on the interest of Henkel to purchase Beiersdorf. Reaction from Henkel; Speculations on the deal.

  • Dexter Snubs ISP Bid; Plans to Break Itself Up. Walsh, Kerri; Westervelt, Robert // Chemical Week;6/28/2000, Vol. 162 Issue 25, p9 

    Reports the decision of Dexter company to sell its electronic materials, adhesives and polymer businesses to Loctite company. Details on the agreement; Terms and value of the deal; Brief information on both companies.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics