TITLE

Henkel drops plan for 1 media buyer

AUTHOR(S)
Wentz, Laurel; Specht, Marina
PUB. DATE
July 1990
SOURCE
Advertising Age;7/23/1990, Vol. 61 Issue 30, p37
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the decision of West German household cleaning products giant Henkel to eliminate its plan to consolidate its European media buying business in 1990. International networks of the company; Agencies which Lowe International plans to buy to strengthen its European network for Henkel.
ACCESSION #
10416340

 

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