TITLE

Publishers' efforts book parents, kids

AUTHOR(S)
Fahey, Alison
PUB. DATE
July 1990
SOURCE
Advertising Age;7/23/1990, Vol. 61 Issue 30, p31
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports that several U.S. publishers expanded their direct response programs with children and family-oriented book clubs and continuity programs. Number of members of the Children's Book-of-the-Month Club launched by the Book-of-the Month Club Inc.; Number of the company's book clubs.
ACCESSION #
10416330

 

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics