TITLE

Can GM salvage California?

AUTHOR(S)
Horton, Cleveland
PUB. DATE
July 1990
SOURCE
Advertising Age;7/23/1990, Vol. 61 Issue 30, pS-14
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on a decline in automobile sales in California in 1989. Share of General Motors in the California market; Competition faced by the Cadillac; Increase in Geo's market share.
ACCESSION #
10416329

 

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