TITLE

Hey, Hal, listen up

PUB. DATE
July 1990
SOURCE
Advertising Age;7/23/1990, Vol. 61 Issue 30, pS-6
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Offers advise from advertising and marketing executives for Hal Riney to reassess his advertising strategy before the launch of products from General Motors' Saturn division in July 1990. Taglines to be used for the ads; Importance of the quality and reliability of domestic cars.
ACCESSION #
10416324

 

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