TITLE

The life and times of GM under Smith

AUTHOR(S)
Serafin, Ray; Hunt, Heather
PUB. DATE
July 1990
SOURCE
Advertising Age;7/23/1990, Vol. 61 Issue 30, pS-4
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the performance of General Motors Corp. under the leadership of chairman Roger Smith. Passenger car operations reorganized in North America; Market share.
ACCESSION #
10416322

 

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