Exclusive company

Skigen, LoriBeth
July 1990
Advertising Age;7/23/1990, Vol. 61 Issue 30, pS-4
Trade Publication
Highlights the value of the advertising package obtained by NBC-TV from General Motors Corp. (GM) in 1990. Amount committed by GM to the television program 'Monday Night Football'; Agency which handles Toyota Motor Sales USA; Implication of directing large budgets to a specific network.


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