TITLE

Exclusive company

AUTHOR(S)
Skigen, LoriBeth
PUB. DATE
July 1990
SOURCE
Advertising Age;7/23/1990, Vol. 61 Issue 30, pS-4
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Highlights the value of the advertising package obtained by NBC-TV from General Motors Corp. (GM) in 1990. Amount committed by GM to the television program 'Monday Night Football'; Agency which handles Toyota Motor Sales USA; Implication of directing large budgets to a specific network.
ACCESSION #
10416321

 

Related Articles

  • Cable May Score More Football. Lafayette, Jon // Television Week;4/4/2005, Vol. 24 Issue 14, p1 

    Reports on the possible broadcast of national football games in cable television in the U.S. Possible impact of the cable television broadcast of the National Football League on its ratings; Impact of the expected airing of "Monday Night Football" on ESPN on the advertising revenues of the...

  • Taking Back Television. Layne, Barry // MediaWeek;3/10/2003, Vol. 13 Issue 10, p22 

    Comments on the control of advertising agencies on network television programming. Cost of producing a television program; Characteristics of advertising that viewers hate; Ways to improve television advertising.

  • Peacock gets back in game: 'It's right time'. Gough, Paul J.; Wallenstein, Andrew // Hollywood Reporter -- International Edition;4/19/2005, Vol. 388 Issue 39, p1 

    This article reports on the deal signed by the National Broadcasting Co. Inc. (NBC) for the National Football League rights in the U.S. Although ABC has been losing a reported $150 million a year on "Monday Night Football," NBC believes that it can avoid the same fate with mostly advertising...

  • Biggest CU Goes Big Time With NFL Ad Buy. Passman, Aaron // Credit Union Journal;10/1/2012, Vol. 16 Issue 40, p14 

    The article reports that the television (TV) program "Monday Night Football," which remains one of the highest-rated programs on television, is the first attempt at the national TV advertisement campaign of Navy Federal Credit Union (FCU).

  • Fallon Launches ABC Sports Ads. McMains, Andrew // Adweek Western Edition;07/31/2000, Vol. 50 Issue 31, p68 

    Focuses on the advertisement created by Fallon for the television program `Monday Night Football' of ABC Sports. Features of the television spots; Documentarylike approach of the agency; Settings of the commercials.

  • The GM tribe leaves the island.  // Automotive News;9/4/2006, Vol. 81 Issue 6219, p38 

    The article informs that General Motors Corp. (GM) has decided not to sponsor the reality television program "Survivor: Cook Island." A GM spokesman said the company is finding it difficult to integrate its products into a show set on an island. However, speculation is rife that GM took the...

  • Marc Cherry's Winning Formula. Lisotta, Christopher // Television Week;12/13/2004, Vol. 23 Issue 50, p14 

    Presents an interview with Marc Cherry, creator and executive producer of the television drama "Desperate Housewives," regarding the show. Career background of Cherry; Features of the show; Information on the ratings of the program; Controversy created by the promotional spot for the television...

  • 'MNF' Next Indecency Target. Halonen, Doug // Television Week;11/22/2004, Vol. 23 Issue 47, p1 

    Focuses on the issue of indecency in television in relation to the advertisement shown during the program "Monday Night Football," in November 2004, promoting the show "Desperate Housewives." Information on the advertisement; Reaction of the U.S. Federal Communications Commission towards the...

  • Looking smart. Aitken, Lucy // Campaign;9/28/2001, Issue 39, Eurpoean media p9 

    Reports developments related to television in Italy as of 2001. Introduction of channel La7; Television programs guaranteed as crowd pleasers; Use of television as a cost-effective way to reach consumers.

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics