TITLE

Consumers Union hits kids advertising

AUTHOR(S)
Dagnoli, Judann
PUB. DATE
July 1990
SOURCE
Advertising Age;7/23/1990, Vol. 61 Issue 30, p4
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the action taken by Consumers Union against an unfair advertising assault on children by U.S. marketers in July 1990. Companies cited for unfair advertising; Defense made by Pepsi-Cola Co.
ACCESSION #
10416286

 

Related Articles

  • WGC Speaks Gold.  // JCK;Nov2004, Vol. 175 Issue 11, p22 

    The article reports that taking its "Speak Gold" advertising efforts to the next level, die World Gold Council has unveiled a $6 million holiday advertisement campaign that aims to stimulate consumer demand for gold jewelry in the United States. The two-part campaign, which features both generic...

  • Better research needed to win debate on ad restrictions. Tylee, John // Campaign;4/20/2007, Issue 16, p4 

    The article presents information on the views of the Advertising Association council regarding the need for reinforcing research programmes to oppose pressure groups seeking restrictions for advertising, aiming at children in Great Britain. It is stated that the members of the association has...

  • Engaged: ad groups take on ROI. Creamer, Matthew // Advertising Age;7/25/2005, Vol. 76 Issue 30, p4 

    Reports on an engagement initiative launched by the Association of National Advertisers, American Association of Advertising Agencies and the Advertising Research Foundation aimed to measure the number of media choices facing consumers. Use of direct marketing tactics; Significance of a deal...

  • Outspoken peer prepares for AA challenge. Tylee, John // Campaign;10/13/2006, Issue 41, p18 

    The article focuses on various issues related to advertising, which will be faced by Peta Buscombe when she becomes the Advertising Association's chief executive and director-general in 2007. Buscombe will have to deal with several issues such as food advertising, and advertisements aimed at...

  • Target kids online at your peril. Barrett, Lucy // Marketing (00253650);1/30/2008, p25 

    The author reflects on trends relevant to the online advertising of foods high in fat, salt or sugar (HFSS) brands targeting children in Great Britain. She asserts that promoting HFSS brands on the Internet presents a challenge to the Advertising Association (AA) and all the brands. She...

  • Aus identity Americanised?  // Youth Studies Australia;Autumn1995, Vol. 14 Issue 1, p12 

    Reports on the claims of the Commercial Film Production Association on the effects of American television advertisement to children in Australia. Association's bid to have the Australian content in advertising reviewed.

  • Ad Age's World Wire.  // Advertising Age;9/6/1999, Vol. 70 Issue 37, p37 

    Presents international news briefs on marketing as of September 1999. Status of skin whitening marketing business in the Philippines; Introduction of bottled water brands by PepsiCo and other marketers to India; Effort taken by the Canadian Newspaper Association to promote newspapers to young...

  • Calendar.  // Brandweek;9/20/2004, Vol. 45 Issue 33, p40 

    Presents the schedule of events related to marketing in the U.S. as of September 20, 2004. Seminar on advertising and marketing to children in New York; Generating a Positive Return on Your PR Investment conference in New York; National Thoroughbred Racing Association annual meeting in Las...

  • Childish Talk. Roberts Jr., William A. // Prepared Foods;Apr2006, Vol. 175 Issue 4, p11 

    Focuses on marketing for young consumers in the U.S. Factors that are related to brand reference of children such as their positive experiences with the brand and their parents attitude toward the brand; Establishment of the Children's Advertisement Review Unit to ensure that advertisements...

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics