Minute Maid teams with '92 Games

Lawrence, Jennifer
July 1990
Advertising Age;7/23/1990, Vol. 61 Issue 30, p3
Trade Publication
Highlights the investment made by Coca-Cola Foods in a marketing program tying its Minute Maid orange juice brand to the 1992 Olympics. Amount allocated to consumer promotions; Share of Minute Maid in the orange juice market.


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