TITLE

Minute Maid teams with '92 Games

AUTHOR(S)
Lawrence, Jennifer
PUB. DATE
July 1990
SOURCE
Advertising Age;7/23/1990, Vol. 61 Issue 30, p3
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Highlights the investment made by Coca-Cola Foods in a marketing program tying its Minute Maid orange juice brand to the 1992 Olympics. Amount allocated to consumer promotions; Share of Minute Maid in the orange juice market.
ACCESSION #
10416282

 

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