TITLE

Seagram axes media unit

AUTHOR(S)
Winters, Patricia
PUB. DATE
July 1990
SOURCE
Advertising Age;7/23/1990, Vol. 61 Issue 30, p2
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the decision of U.S. liquor agency Jos. E. Seagram & Sons to eliminate its in-house media buying unit as part of staff reduction. Percentage of Seagram's work force eliminated; Market share of the company.
ACCESSION #
10416281

 

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