TITLE

Dentsu eyes Europe through CDP deal

AUTHOR(S)
Wentz, Laurel; Kilburn, David
PUB. DATE
July 1990
SOURCE
Advertising Age;7/23/1990, Vol. 61 Issue 30, p2
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on a deal being discussed by advertising agency Dentsu with British agency Collett Dickenson Pearce (CDP) by 1990. Importance of the deal to the agency; Percent stake bought back by CDP in 1988 from Young & Rubicam; Companies affiliated with CDP.
ACCESSION #
10416280

 

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