TITLE

Campbell cuts marketing budget

AUTHOR(S)
Dagnoli, Judann
PUB. DATE
July 1990
SOURCE
Advertising Age;7/23/1990, Vol. 61 Issue 30, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the decision of Campbell Soup Co. to cut its marketing budget in 1990. Marketing budget for Campbell North America; Information on the company's incentive compensation system; Advertising agencies working for Campbell.
ACCESSION #
10416279

 

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