TITLE

Nets force Nielsen showdown

AUTHOR(S)
Walley, Wayne
PUB. DATE
September 1990
SOURCE
Advertising Age;9/24/1990, Vol. 61 Issue 39, p3
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the dispute between a number of U.S. television networks and ratings company Nielsen Media Research Inc. over the reliability of Nielsen's people-meter ratings system. Views of American Broadcasting Co., CBS Broadcasting Inc. and National Broadcasting Co. Inc. that the system needs improvement; Nielsen Media's negotiation with the TV networks for the renewal of contracts; Action taken by the Committee on Nationwide Television Audience Measurement in response to the dispute.
ACCESSION #
10413982

 

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