TITLE

Gillette's Mach 3 media heft hits Web; European sites next?

AUTHOR(S)
Warner, Bernhard
PUB. DATE
August 1998
SOURCE
Brandweek;08/24/98, Vol. 39 Issue 32, p34
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on Gillete Co.'s development of an online advertising campaign promoting its Mach 3 razor aimed at male consumers in North America. Gillete's planned online ad campaigns in Europe; Role of advertising agencies Think New Ideas and Carat Freeman in Gillete's ad campaigns; Objectives of Gillette's online campaign.
ACCESSION #
1041242

 

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