TITLE

Urge to Merge

AUTHOR(S)
Schrage, Michael
PUB. DATE
July 2003
SOURCE
Adweek Magazines' Technology Marketing;Jul/Aug2003, Vol. 23 Issue 5, p13
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Argues that executives in the high technology industry want to reduce the number of players through mergers and acquisitions in order to shift the balance of power away from customers and toward vendors. Discussion on the hostile takeover bid by Oracle Corp. chief executive officer Larry Ellison on PeopleSoft; Estimate by analysts on the proper number of players in the industry; Suggestion on how should chief information technology officers view this effort of major players in the industry.
ACCESSION #
10410303

 

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