Can Lygo's return to C4 reinvigorate the channel?

Reid, Alasdair
July 2003
Campaign;7/18/2003, Issue 29, p10
Trade Publication
The article reports that Kevin Lygo is rejoining Channel 4. Kevin Lygo first joined Channel 4 back in 1997 as the head of entertainment and music and was responsible for a renaissance of creativity at the channel, especially in terms of home-grown comedy. The Channel 4 brand will be back on track if Lygo again starts delivering his magic — the cult show that's actually popular. But no-one should expect overnight miracles.


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