TITLE

On a promise

PUB. DATE
July 2003
SOURCE
Precision Marketing;7/4/2003, Vol. 15 Issue 38, p40
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Comments on developments concerning the direct marketing industry in Great Britain as of July 4, 2003. Pitching for car manufacturer Hyundai; Strong performance of Euro RSCG after merging all their agencies.
ACCESSION #
10391270

 

Related Articles

  • Euro RSCG Direct nets CenterParcs. Darby, Ian // Marketing (00253650);10/7/1999, p16 

    Reports that the British vacation company CenterParcs has moved its direct marketing account to Euro RSCG Direct from Marketing Perspectives. CenterParcs' aim of increasing its commitment to relationship marketing; Improvement of targeting of offers to different sectors of the customer base;...

  • Coupe campaign appeals to the customer's ego. Dale, Kate; Trickett, Eleanor // Campaign;01/21/2000, Issue 3, p25 

    Focuses on the direct marketing campaign created by London, England-based CMB for Hyundai. Success of the marketing campaign; Details of the marketing campaign.

  • Ad groups court small but thriving direct changes. Beeler, Amanda // Advertising Age;5/22/2000, Vol. 71 Issue 22, ps8 

    The article discusses the interest of advertising holding companies in acquiring independent direct marketing agencies in the U.S. in 2000. Direct marketing is experiencing a boom with positive sales and increased projects. Euro RSCG Worldwide has acquired a number of direct marketing agencies...

  • DM launch pad for new Hyundai. Kleinman, Mark // Marketing (00253650);10/19/2000, p20 

    Reports on car company Hyundai Motor's planned direct marketing campaign for its Santa Fe automobile in Great Britain as of October 19, 2000. Details of the direct marketing campaign.

  • Northern Asia: Clarification.  // Media: Asia's Media & Marketing Newspaper;11/2/2007, p37 

    A correction to an article regarding Grace Yao, Euro RSCG's Hong Kong, China head of media is presented.

  • Euro RSCG studies how to pair Della Femina, Messner. Wells, Melanie; Sloan, Pat // Advertising Age;6/29/1992, Vol. 63 Issue 26, p3 

    Reports that Euro RSCG is trying to align its three United States agencies and decide who will head up the company's overall operations. Angling up New York shops Della Femina, McNamee and Messner Vetere Beger Carey Schmetterer. Question of who will oversee a merged agency; Likelihood of...

  • Della Femina offices may fold. Wells, Melanie; Hume, Scott // Advertising Age;7/27/1992, Vol. 63 Issue 30, p1 

    Reports that three branch offices of Della Femina, McNamee may be sold or shuttered when the agency's New York headquarters completes its anticipated merger with Euro RSCG shop Messner Vetere Berger Carey Schmetterer. No final decisions expected for a month; Why talks have been slowed; Comments.

  • Carlson wins Hyundai direct marketing brief.  // Marketing Week;7/10/2003, Vol. 26 Issue 28, p10 

    Reports that Korean car manufacturer Hyundai Motor Co. has awarded its multi-million direct marketing account to Carlson Marketing Group Ltd. in Great Britain. Role of marketing director Jim Campbell in overseeing the review; Motivation behind the decision of the company to move its U.S....

  • Direct News: Briefs.  // Marketing (00253650);9/26/2007, p10 

    The article offers news briefs related to direct marketing. Mazda Motor Corp. has launched a global customer magazine called Zoom-Zoom. Directski.com has hired Karmarama to handle a pre-Christmas campaign across press, outdoor and online. Hyundai Motor Co. has hired experiential agency iD to...

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics