ASA advises how not to offend customers

July 1998
Cabinet Maker;07/31/98, Issue 5099, p5
Trade Publication
Reports on the finding that retailers and manufacturers should avoid involving sexism and references to drugs, religion or homosexuality in their advertisements so as not to offend consumers according to the Advertising Standards Authority. Concern about the portrayal of women and men as sex objects; Other aspects to avoid in advertising.


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