TITLE

Dial M for marketing info

PUB. DATE
July 2003
SOURCE
Engineer (00137758);7/11/2003, Vol. 292 Issue 7631, p7
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Features a technology from Hypertag that allows film buffs to go to the website of a movie they see advertised in the foyer by pointing and clicking their phones at a tag inserted into the ad. Hypertag's deal with outdoor advertiser Primesight; Features of the transponder; Required phone technology.
ACCESSION #
10383070

 

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