TITLE

It's kill and cure in pharma sales

PUB. DATE
July 2003
SOURCE
Marketing Week;7/17/2003, Vol. 26 Issue 29, p16
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Comments on the marketing strategy used by Biovail Corp., which sells anti-hypertension products during a cardiology conference in Great Britain.
ACCESSION #
10376157

 

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