TITLE

Databases Are Key

AUTHOR(S)
Moss, Linda
PUB. DATE
July 2003
SOURCE
Multichannel News;7/28/2003, Vol. 24 Issue 30, p21
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Focuses on the importance of customer databases in the field of cable business. Reasons for which databases are important for facilitating target marketing; Benefits of central database; Opinion of vice president Tony Maldonado of Cox Communications on the necessity of databases.
ACCESSION #
10375706

 

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